Based on the indicators above, especially the preference of products by consumers, participants preferred <u>Product B (60%)</u> to Product A (40%).
<h3>What is a brand preference?</h3>
Brand preference refers to the choice of a specific company's brand (product or service) when compared with other, equally priced, and available brand (product or service) options.
Typically, brand preference reflects:
- Customer loyalty
- Successful marketing tactics
- Brand strengths.
<h3>Data and Calculations:</h3>
Question                                                              Results     Scale
How much did you like Product A?                        3.2         1-5
How much did you like Product B?                        3.9         1-5
Did you prefer Product A?                                     40%       100%
Did you prefer Product B?                                     60%       100%
How would you rate the taste of Product A?         5.1         1-7
How would you rate the design of Product A?     2.9         1-7
How would you rate the boldness of Product A? 4.2         1-7
How would you rate the smell of Product A?       6.0         1-7
Would you buy Product A if it was
 available in the store? Yes =                               25%       Yes / No
Thus, based on the indicators above, especially the preference of products by consumers, the survey participants preferred <u>Product B (60%).</u>
Learn more about brand preferences at brainly.com/question/14286452