Question

Franchising involves ______. Multiple choice question. professionally managed and centrally coordinated channels designed to achieve economies and maximize impact one firm's marketing channel being used to sell another firm's products a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name a channel member bypassing another member to sell or buy product directly

Answer 1

Answer:

a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name.

Explanation:

Franchise is a license consisting of a contractual arrangement between a parent company and another, that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.

One of the main advantages of a franchise is that, franchisers such as McDonald do not require additional capital and development expenses to have their businesses being situated in a foreign market or country, as they only required to issue licenses to franchisors who are interested in being part of their business by paying a fee.

Hence, franchise is a license that allows individuals or group of people knowledge, processes, trademarks to provide a service.

In conclusion, franchising involves a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name