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Bumek [7]
3 years ago
14

After identifying various market segments that her company could pursue, Linda evaluated each segment's attractiveness based on

size, income, and accessibility. Linda was involved in__________
Business
1 answer:
sashaice [31]3 years ago
8 0

Answer:

Market Targeting

Explanation:

This is a process of identifying different segments of a market's attractiveness and identifying a particular one to enter.

It guides towards making the best decision at market selection stage ,that will be of a great value  to the organization..

The two basic stages involved are evaluating the market and selecting market target segments and targeting strategy.

Size and growth , attractiveness ,income , accessibility and availability of resources are factors to be considered during the process

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