Question

After identifying various market segments that her company could pursue, Linda evaluated each segment's attractiveness based on size, income, and accessibility. Linda was involved in__________

Answer 1

Answer:

Market Targeting

Explanation:

This is a process of identifying different segments of a market's attractiveness and identifying a particular one to enter.

It guides towards making the best decision at market selection stage ,that will be of a great value  to the organization..

The two basic stages involved are evaluating the market and selecting market target segments and targeting strategy.

Size and growth , attractiveness ,income , accessibility and availability of resources are factors to be considered during the process