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Tamiku [17]
4 years ago
9

Moonburst is a newly launched brand of energy drinks, one among many other recently introduced competing brands. The advertising

agency handling Moonburst's account decides that to better promote Moonburst, it has to zero in on an advertising medium that would offer flexibility to alter its advertising message and the ability to fit in with the modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message to the target audience. The advertising agency would be happy to trade off audience selectivity and creative possibilities if the medium satisfies the above criteria. Which of the following would be the best option for Moonburst?A) outdoor mediaB) radioC) magazinesD) televisionE) Yellow Pages
Business
1 answer:
masha68 [24]4 years ago
3 0

Answer: Advertising seeks to appeal to a mass audience with a uniform message.

Explanation:

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Kodak was once the largest supplier of photographic film. In 2004 it was dropped from the Dow Jones Industrial Average after hav
Sidana [21]

Answer:

Option B Threat of substitute products

Explanation:

Kodak didn't considered technological advances and the growing strength and demand of substitute products which played a vital role in the strenthning position of Sony and other digital camera industry players. The technological advances technologically outdated Kodak and led to decrease in sales with higher percentage.

4 0
3 years ago
Upon beginning her career at davidson inc., a small consulting firm, stephanie benjamin receives a copy of the firm's organizati
7nadin3 [17]
Upon beginning her career at Davidson inc., a small consulting firm, Stephanie Benjamin receives a copy of the firm's organization chart, which will clarify positions and reporting relationships within the firm. Correct answer: B
<span> The organization chart illustrates the relationships among positions within an organization . The chart has usual five elements: job design, departmentalization, delegation, span of management, and chain of command.</span>
6 0
3 years ago
On the first day of the fiscal year, a company issues an $949,000, 9%, five-year bond that pays semiannual interest of $42,705 (
KonstantinChe [14]

Answer:

Bond issue price                                                    $892,100

Face value                                                              $949,000

Discount on bond                                                   $56,900

Number of Interest payments (10 years x 2)          10

Discount to be amortized per payment                $5,690

Interest on bond                                                    $51,210

Date        Description                               Debit        Credit

Dec.  31 Bond interest expense             $56,900

              Discount on bonds payable                      $5,690

              Cash                                                           $51,210

              (Interest on bond paid and Premium amortized)

7 0
3 years ago
Discuss which financial management practices are least effective in creating and monitoring an operating budget.
Vinil7 [7]

Top down/bottom up budgets, lack of control, poor inventorying, lack of staff investment, over control are the least effective financial management practices in creating and monitoring an operating budget.

The operating budget includes the expenditures and revenues generated by the company's daily business functions. The operating budget focuses on operating expenses, such as the cost of goods sold in the market, also known as the cost of sold goods (COGS), and revenue or income. COGS is the cost of direct labor and direct materials used in the production process.

The operating budget also includes overhead and administration costs that are directly related to manufacturing goods and providing services. However, capital expenditures and long-term loans will not be included in the operating budget. Budgets for sales, production process or manufacturing, labor, overhead, and administration are a few examples of frequently utilized operating budgets.

Learn more about operating budget here:

brainly.com/question/14346551

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6 0
2 years ago
Which of the following from the institutional view is true about the two essential dimensions of organization? a. The technical
____ [38]

Answer:

The institutional structure is that part of the organization most visible to the outside public

Explanation:

An organization ecosystem is defined simply as a system formed by the relationship or interactions of a community of organizations and their environment.

Organizational niche:

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An Organization is simply defined as a body or and entity that have clear inside/ outside boundary that work towards an explicit aims.

The institutional view is of the notion that when an organizational field is just getting started, diversity is the norm, but later there is a push for similarity.

4 0
3 years ago
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