Moonburst is a newly launched brand of energy drinks, one among many other recently introduced competing brands. The advertising
agency handling Moonburst's account decides that to better promote Moonburst, it has to zero in on an advertising medium that would offer flexibility to alter its advertising message and the ability to fit in with the modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message to the target audience. The advertising agency would be happy to trade off audience selectivity and creative possibilities if the medium satisfies the above criteria. Which of the following would be the best option for Moonburst?A) outdoor mediaB) radioC) magazinesD) televisionE) Yellow Pages
A pay policy line <u>reflects the pay structure in the market, which always matches rates in the organization.</u>
Explanation:
A pay policy line is the salary level and organization chooses to pay its employees compared to the standard salary level in the market.
Organizations would prefer not to overpay or underpay their employees. Therefore they consider the standard pay structure of the market and match the amount they pay their employees to this structure.
It means to say that the demand of the product is decreasing. The relationship between the price and demand is one way. It means to say that if the price increases, the demand is higher. In this scenario, the price increases to avoid shortage on the product. If the price is decreasing, it means to say that the demand is decreasing and can possibly cause surplus on the said product. Lowering the price allows consumers to have higher purchasing power and enticing them to purchase such product.
