Answer
1. Chief Executive Officer (CEO)
<u><em>As a ship captain, a company's chief executive officer steers, rights, and can sometimes sink the ship, so it's important to know a company's CEO before you buy.</em></u>
2. Business Model
<em><u>A business model is essentially the strategy that a company uses to maximize its profit in its industry.</u></em>
3. Competitive Advantage
<u><em>Sometimes called an economic moat, a competitive advantage is when a company has a leg up over its competitors through its superior products, patents, brand power, technology, or operating efficiency.</em></u>
4. Revenue
<u><em>Revenue is simply the raw amount of money the company made from sales of its product or service. Revenue is sometimes called a company's "top line" as it's always listed as the first line of every company's income statement. </em></u>
5. Net Income
<u><em>More casually called profit, earnings or "the bottom line," net income is simply the amount of money a company earned from sales after expenses and taxes have been paid. As its nickname suggests, you can find a company's net income listed on the bottom line of the company's income statement.</em></u>