The phrase presents itself as a proverb expressing a meaning of equality between people who adopt the characteristics of a specific group of people and who must assume the archetype of that group, completely equaling its members. This means that when a person, of his own free will, wants to eat like normal people, that person is equaling normal people and therefore must take possession of this archetype and work just like them.
TV is a big influence on our children's choices. But, I do agree, us as parents must lead our children's best interest in a healthy and wise direction.