There are several elements of persuasion and principles of group influence that can be used by new religious movements, as they want to get more people to adhere to that philosophy.
Some elements that can be used by these individuals is the use of assertive communication, with a strong emotional argument that can move the audience and bring identification.
The principles of group influence also greatly influence individuals to adhere to a new idea or concept, using the authority of a leader to share their ideas, reciprocity, the ability to integrate into a group, consistency, trust, etc.
