Answer:
The correct answer is (B) Price.
Explanation:
The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.
For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.
Predatory Pricing is the practice whereby a foreign producer intentionally sells its products in the United States for less than the cost of production to undermine the competition and take control of the market.
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Explanation:</u></h3>
hen there is a situation in the market whereby the products are sold at a cost very low than the cost of other suppliers refers to the predatory pricing. When predatory pricing is practiced then the suppliers with lower price will alone survive in the market making all the other suppliers to forcefully leave the market.
This kind of act is illegal. This is because predatory pricing will eradicate the competition. The main aim of this type of pricing is to eliminate the small business from the market. In the given scenario, a foreign producer is selling its products intentionally at lower price in U.S for the lower cost than the cost of production and takes the market to its control which is an example of Predatory Pricing.
The one most applicable to this scenario is the <span>Americans with Disabilities Act.
Hope this helps!!</span>
