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zzz [600]
3 years ago
14

A mini-calculator company saw its sales decrease over the last year and decided to launch a new marketing mix strategy to boost

awareness and sales. One of the company’s implemented tactics was to sell its mini-calculators through Amazon. It spent $5,000 to add new colors to their product offerings and $5,000 launching a video ad campaign. After tracking its online sales metrics, it saw a leap in sales of $20,000 in three months. What is this company's ROI on their marketing efforts?
Business
1 answer:
Contact [7]3 years ago
5 0

Answer:

The ROI is 2

Explanation:

For computing the ROI we have to apply the formula which is shown below:

= Return in terms of benefit ÷ investment

where,

Return is in terms of sales which equals to $20,000

And, the investment equals to

= New color cost + video launching cost

= $5,000 + $5,000

= $10,000

Now put these values to the above formula

So, the answer would be equal to

= $20,000 ÷ $10,000

= 2

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If the contribution margin ratio for france company is 45%, sales were $425,000, and fixed costs were $100,000, what was the inc
Semenov [28]

Answer:

d. $91,250

Explanation:

We can calculate variable costs by using the contribution margin ratio formula.

Contribution Margin Ratio= Sales revenue Less Variable Costs/Sales revenue

45%= $ 425,000- Variable Costs / $ 425,000

45% * $425,000= $ 425,000 -Variable Costs

$ 191250= $ 425,000- Variable Costs

Variable Costs = $ 425,000- $ 191250

Variable Costs = $ 233750

Sales $ 425,000

Variable Costs 233750

Fixed Costs= $ 100,000

Income from Operations= $ 91250

7 0
3 years ago
Bawl purchased ABC bonds on 1/1/21. Data regarding these available-for-sale securities follow: Cost MV December 31, 2021 $100,00
GrogVix [38]

Answer:

Bawl with ABC bonds

The unrealized Gain/Loss reported in OCI of the 2023 Comprehensive Income statement is:

A Loss of $5,000

Explanation:

a) Data and Calculations:

                                           Cost                MV      Unrealized Profit or (Loss)

December 31, 2021        $100,000     $ 91,000        $9,000 (Loss)

December 31, 2022         100,000        111,000        20,000

December 31, 2023         100,000      106,000          5,000 (Loss)

   Available-for-sale Investment

               Debit       Credit

Dec 31   100,000

Loss                         9,000

Dec 31     91,000    

Profit      20,000

Dec 31    111,000

Loss                        5,000

Dec 31  106,000

The Available-for-sale Investment will show a loss of $5,000 in the Other Comprehensive Income of the 2023 Comprehensive Income Statement based on the yearly adjustments to the account with losses and profits.

6 0
2 years ago
Time preference is: a. the purchase of new capital goods. b. a sophisticated IOU that documents who owes how much and when payme
kirill [66]

Answer:

D. the desire to have goods and services sooner rather than later (all other things being equal).

Explanation:

The time preference talks about the placing relative value on goods received at an earlier date compared with receiving that particular goods at a later date. It is the assumption that people prefer a given goods or services be delivered sooner rather than later all things being equal. It occurs when a person focus on having a good sooner rather than later.

7 0
3 years ago
Read 2 more answers
Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figu
topjm [15]

Answer: culture

Explanation:

Culture is the custom, ideas, and the social behaviour of a particular society. For an organization to develop a marketing strategy that is successful, the organization must consider the cultural influences of the people where a new product will be introduced.

People make decisions on the consumption of a product usually on their cultural influences. The Nike advertisement involving Chinese was an example of cultural influences in marketing strategy.

8 0
3 years ago
If you were to design a range of athletic shoes for various sports activities, what key factors would you consider during the de
vichka [17]

Answer:

Key factors:

Customers

Quality of shoes

Brand (trained with a pro before or used by a pro)

modeling expenses

Explanation:

8 0
2 years ago
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