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zzz [600]
4 years ago
14

A mini-calculator company saw its sales decrease over the last year and decided to launch a new marketing mix strategy to boost

awareness and sales. One of the company’s implemented tactics was to sell its mini-calculators through Amazon. It spent $5,000 to add new colors to their product offerings and $5,000 launching a video ad campaign. After tracking its online sales metrics, it saw a leap in sales of $20,000 in three months. What is this company's ROI on their marketing efforts?
Business
1 answer:
Contact [7]4 years ago
5 0

Answer:

The ROI is 2

Explanation:

For computing the ROI we have to apply the formula which is shown below:

= Return in terms of benefit ÷ investment

where,

Return is in terms of sales which equals to $20,000

And, the investment equals to

= New color cost + video launching cost

= $5,000 + $5,000

= $10,000

Now put these values to the above formula

So, the answer would be equal to

= $20,000 ÷ $10,000

= 2

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Answer:

Journal Entries:

Dec 31            Bad Debts Expense                                           $4875

                            Allowances for doubtful accounts               $4875

Feb 1               Allowances for doubtful accounts                     $580

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June 05          Accounts Receivable - P.Park                            $580

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June 05           Cash                                                                     $580

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Explanation:

On December 31 Chen estimates the potential receivable expected to be not paying to him. Therefore, he write off the receivable from balance sheet using the percentage of sales method of receivable of ($975000 x 0.5% = $4875). On Feb 1 Chen write off P.Park from receivable of $580 as he comes to know he will not pay but on June 5 P.Park pay him $580. First Chen reinstate the receivable afterwards he collect cash from receivable.

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3 years ago
Consumers are particularly price-responsive when:a. it is difficult to substitute across suppliers and prices are high. b. they
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Answer:

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Explanation:

To begin with, the concept known as <em>''price-responsive'' </em>in the marketing field and in the business world refers to the ability by the consumers to adjust their consumption behavior regarding the prices that are being charged by the company in order to control the use of the good itself and therefore to avoid paying high prices. Moreover, it is understood that in this theory scheme the consumers are adaptative to the services price changes that the company tends to do.

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True.

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