Search the internet for one positive and one negative example of health and fitness advertisements. Reflect on each example by c
ompleting the chart below: Description
What is the ad selling? What is the message?
Advertising Technique
Explanation of Impact
www.yoursite.net
This ad is selling Medishakes and shows a picture of the shake with statistics
Scientific Evidence
By stating that “7 out of 10 doctors recommend MediShake for optimum health,” this ad convinces the buyer that this product is backed up by scientific facts.
Positive Example
Negative Example
The positive and negative advertisement may be backed by use of scientific facts.
Explanation:
Ad selling is the process of selling advertisement by the company for platforms such as tv, radio and internet. The message they want to give is related to the use and benefits of the products and services. Targeting and segmentation techniques is used for ad selling.
Such as ad selling by the company named Med shakes which gives a picture of shake which is beneficial and optimal for ideal health.
The and tries to convince the buyer to buy to products as conveys its genuine and is backed by scientific facts. Show the positive side. While the same ad may be considered to have side effects for some people.
