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Strike441 [17]
3 years ago
12

What are the advantages of knowing demographics over psychographics and vice versa?

Computers and Technology
1 answer:
Lina20 [59]3 years ago
7 0
It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy. Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.
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