Answer:
The The number of sweatshirts the company would need to sell to earn a target profit of $1,710 is closest to <u>570</u> sweatshirts.
Explanation:
This can be calculated as follows:
Selling price per unit = $15
Total cost price per unit = Average unit cost + Sales commission per unit = $7 + $5 = $12
Profit per unit = Selling price per unit - Total cost price per unit = $15 - $12 = $3
Target profit = $1,710
Number of sweatshirts to sell to earn a target profit = Target profit / Profit per unit = $1,710 / 3 = 570
Answer: The consumer market segment that is described is the Usage-Rate Segmentation.
Explanation:
This type of consumer market segment is used to determine how much a buyer/consumer uses the product. This put the consumer into a particular category that is used by companies when deciding on their products.
The consumers/customers are put into categories such as the;
- heavy product users
- light product users
- non-users
- medium product users
Larger companies tend to market towards the heavy product users instead of the other 3 categories.
Answer:
b. Behavior modeling
Explanation:
Behaviour modeling is defined as a learning process where a person is shown how to do something and they are assisted to imitate the model shown.
In this type of model a person can learn through observation of the model. He now imitates what has been seen.
In the given scenario Dr. Jude has provided a variety of examples of the Presentation Zen approach to presentation design and delivery in action.
She designed her lectures/instructor commentaries using this approach and the DMP2 and DMP3 example projects also used the Presentation Zen approach. This is aimed at showing a model that should be imitated.
Answer:
Explanation is given below
Explanation:
Given that, the total budget for the media is only $1,000 per month.
For the allocation, each type of media would get at least 25% of the budget.
Hence, from the available information, we have the following:
Parameters:
$1000 = Monthly advertising budget
25%= Minimum spending for each type of media
50 = Value of the index for local newspaper advertising
80= Value of the index for spot radio advertising
Decision variables;
x1= Newspaper advertising budget
x2= Radio advertising budget
LP Model;
Maximize Z=50x1+ 80x2
Subject to:x1+ x2≤1000
x1≥ 250
x2≥ 250
x1,x2≥ 0
p.s. OptimumZ=72, 500,
x1=250,
x2=750
