The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Answer:
France should specialize in producing phones and import computers from Sweden
Explanation:
France can produce: 4 phones or 3 computers
The opportunity cost of producing 1 phone = (3 ÷ 4)
= 0.75 computers
The opportunity cost of producing 1 computer = (4 ÷ 3)
= 1.33 phones
Sweden can produce: 1 phone or 2 computers
The opportunity cost of producing 1 phone = (2 ÷ 1)
= 2 computers
The opportunity cost of producing 1 computer = (1 ÷ 2)
= 0.5 phones
According to the comparative advantage,
Sweden has a comparative advantage in producing computers because the opportunity cost of producing computers is lower for Sweden than for France.
France has a comparative advantage in producing phones because the opportunity cost of producing phones is lower for France than for Sweden and import computers from Sweden because Sweden has a comparative advantage in producing computers.
Hi there! I know you asked for eight methods but I can only think of five methods. The first method would be to be aware of your own country. The second method is to become and or think like a learner. The third method is get mystical as in get curios. It's like think. The fourth method is to listen. And the last but not least. The fifth method is look at different cultures.
Answer:
B. overstate the predetermined overhead rate.
Explanation:
As we know
The Predetermined overhead rate would be equal to
Predetermined overhead rate = (Total estimated manufacturing overhead) ÷ (estimated direct labor-hours or machine hours)
In the given question, the direct labor cost is used for computing the predetermined overhead rate which is already wrong.
To find out the predetermined overhead rate, we always use the indirect cost instead of direct cost
This error could overstate the predetermined overhead rate as it would increase the indirect labor due to which overhead is also increased. So, automatically the rate would also be increased.