Question

H2 O'Yeah has designed a water purification device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full-scale production. The next step H2 O'Yeah's marketing department is likely to take is to:

Answer 1

Options :

(A) locate a low cost production site.

(B) seek a joint venture with a large competitors.(C) Test market the product among potential users.

(D) develop an advertising campaign to pursuade consumers of the value of the new water purifier system.

Answer: (C) Test market the product among potential users.

Explanation: In other to ascertain the superiority and quality of the purification device, it is important to embark on a tentative phase whereby the product is tested among a pool of potential users or customers, get there feedbacks, analyze before deciding to embark on a full scale production. This phase is required in other not to get carried away by positive feedbacks received after the purchase of a superior equipment. The actual testing of the output or level of water purity obtained from using this equipment from the consumer's standpoint is absolutely vital.