They believe that when you die you stay, just the people still living just can't see you so they try to keep their loved ones happy. Very common among native people. Diet. "Our manner of living is entirely plain; for as yet the natives are unacquainted with those refinements in cookery which debauch the taste: bullocks, goats,
I don't think the Norse are from Russia. Tell me if I'm wrong.
I don't know your options, but here are some opinion makers:
-media, including TV, specific TV programs, interviews and movies, newspapers, including journals and daily newspapers, radio and internet
-authorities, such as researches and university professors