Publicity simply means the attention that is given to a particular thing or someone by the media. Publicity is something which attracts public interest.
Publicity is the news or the information that is provided so as to gain the attention of the public. For example in the sentence "The appearance of the president on television was good publicity". This means that the president appearing on television gained public attention.
In a story the setting of the time can appear regarding a moment the life of a personage, some year, period of the day or week, or a season, a month. In this text "1635, the evening..." show the relationship with timing of events.
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