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pogonyaev
3 years ago
8

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global ma

rket segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) an effort to identify and categorize customers based on common characteristics.
Business
1 answer:
AnnZ [28]3 years ago
6 0

Answer:

E) an effort to identify and categorize customers based on common characteristics.

Explanation:

Market segmentation refers to a process by which customers are categorized into groups or segments based on common characteristics. The whole idea behind market segmentation is that groups of customers that share similar characteristics will also share similar buying habits. The four major types of market segmentation are:

  1. demographic: age, gender, ethnic group, race, family status, income level, educational level, etc.
  2. geographic: neighborhood, city, region, country, continent
  3. psychographic: interest, attitudes, values, lifestyle
  4. behavioral: purchase patterns, usage knowledge, previous purchases, product rating, awareness of the company, etc.

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The business analyst for Video Sales, Inc. wants to forecast this year's demand for DVD decoders based on the following historic
Dmitriy789 [7]

Answer:

d) 420

Explanation:

In three-year weighted moving average with weights of 0.5, 0.3, and 0.2, the forecast can be calculated using the following formula

Forecast(This year) = 0.5*Demand(last year) + 0.3*Demand(2 years ago) + 0.2*Demand(3 years ago)

Forecast(This year) = 0.5*300 + 0.3*500 + 0.2*600

Forecast(This year) = 150 + 150 + 120

Forecast(This year) = 420

6 0
3 years ago
Dave is a salaried employee who works in a gas station. He only earns from his job and has no other source of income. He gets a
Grace [21]

Answer:

In my opinion the most suitable answer is E. increase his sources of income to show a rise in his income after taxes

Explanation:

The reason is he could lower his expenses too, but for how long? Inflation is going to eat his salary away anyway possibly in 5 to 10 years so what Daventry ustock do is to create another source of income so that he is safe. Possibly through investing in income generating assets, real estate and possibly a side hustle! (A small time business)

6 0
3 years ago
Which of the following is true for project manager that work in a specific industry?
astra-53 [7]

Answer: A. they have expertise in a focused technical topic

Explanation:

6 0
3 years ago
Question text The first task of an event marketer is to Select one: a. Attract attendees b. Elicit sponsors c. Organize staff d.
Mamont248 [21]

Answer:

C. Organize staff

Explanation:

C. Organize staff is the answer.

7 0
3 years ago
One of the elements of the Fraud Triangle focuses on how easy or hard it is for the internal control system to prevent any fraud
olga55 [171]

Answer: Opportunity

Explanation:

1. Opportunity - Given the fact that employees are granted access to very important documents, this might provide them the opportunity to commit theft. Employees who occupy top positions have access to classified information of the company which when manipulated can result to disastrous consequences. It now be holds on the employers of labour or the internal control system, to limit access to such information so as to make it hard for such fraud to be committed.

The procedures used by auditors to provide evidence are in two phases namely; the planning phase and execution phase.

1. The procedure for the planning phase is - Designing Appropriate Procedures : The evidence in this case could be a red flag noticed in the account records. The person who tried to commit the fraud could change figures in places that may not be noticeable.

2. The procedure for the execution phase involves - Implementing Appropriate Procedures : The evidence could be seen as an error. This error most likely results in wasteful spending.

8 0
3 years ago
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