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pogonyaev
3 years ago
8

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global ma

rket segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) an effort to identify and categorize customers based on common characteristics.
Business
1 answer:
AnnZ [28]3 years ago
6 0

Answer:

E) an effort to identify and categorize customers based on common characteristics.

Explanation:

Market segmentation refers to a process by which customers are categorized into groups or segments based on common characteristics. The whole idea behind market segmentation is that groups of customers that share similar characteristics will also share similar buying habits. The four major types of market segmentation are:

  1. demographic: age, gender, ethnic group, race, family status, income level, educational level, etc.
  2. geographic: neighborhood, city, region, country, continent
  3. psychographic: interest, attitudes, values, lifestyle
  4. behavioral: purchase patterns, usage knowledge, previous purchases, product rating, awareness of the company, etc.

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Employees who perceive layoff procedures to be fair tend to continue to support and trust their employers.
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Answer:

True

Explanation:

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8 0
3 years ago
Suppose a monopolist's costs and revenues are as follows: ATC = $50.00; MC = $35.00; MR = $45.00; P = $55.00. The firm should
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Answer:

The firm should increase output and reduce price

Explanation:

For a monopolist, there can be one of the following three scenarios at a time point in time:

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Scenario two, MR < MC: But when the MR < MC, it indicates that the monopolist is currently producing a higher quantity of output and it is not maximizing profit. In order to maximize profit, the monopolist has to reduce output until MR = MC.

Scenario three , MR > MC: But when the MR > MC, it indicates that the monopolist is currently producing a lower quantity of output and it is not maximizing profit. In order to maximize profit, the monopolist has to increase output until MR = MC. Also, the monopolist has to reduce price in order to sell the increased quantity of output.

From the question, the monopolist falls into scenerio three as MR > MC, i.e. $45 > $35. Therefore, the monopolist should increase output until MR = MC and reduce price in order to maximize profit.

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3 years ago
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