1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
pogonyaev
3 years ago
8

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global ma

rket segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) an effort to identify and categorize customers based on common characteristics.
Business
1 answer:
AnnZ [28]3 years ago
6 0

Answer:

E) an effort to identify and categorize customers based on common characteristics.

Explanation:

Market segmentation refers to a process by which customers are categorized into groups or segments based on common characteristics. The whole idea behind market segmentation is that groups of customers that share similar characteristics will also share similar buying habits. The four major types of market segmentation are:

  1. demographic: age, gender, ethnic group, race, family status, income level, educational level, etc.
  2. geographic: neighborhood, city, region, country, continent
  3. psychographic: interest, attitudes, values, lifestyle
  4. behavioral: purchase patterns, usage knowledge, previous purchases, product rating, awareness of the company, etc.

You might be interested in
Olinick Corporation is considering a project that would require an investment of $324,000 and would last for 8 years. The increm
mylen [45]

Answer:

Payback period = 3.5 years

Explanation:

Net income                           $50,000.00

Add: Depreciation expense<u> $42,000.00</u>

Net annual cash inflow     <u>  $92,000.00</u>

Payback period = Initial investment / Annual cash inflows

= $324,000 / $92,000

= 3.5 years

5 0
3 years ago
_____ involves creating or sponsoring an event that has a particular appeal to a market segment. specific marketing zoned market
marta [7]
Hi Mattotto5458,

<u>Event marketing</u> involves creating or sponsoring an event that has a particular appeal to a market segment. specific marketing zoned marketing target marketing place-based marketing event marketing
7 0
2 years ago
Steve Jobs of Apple was known as a perfectionist. "My job is not to be easy on people," he said. "My jobs is to take these great
Natasha2012 [34]

Answer: detail oriented

Explanation:

From the analysis made in the question, we can deduce that Apple probably looks to hire people who are innovative and detail-oriented.

A detail oriented person pays attention to every little details and tries as much as possible to avoid mistakes and is very close to being described as a perfectionist.

5 0
3 years ago
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following th
Alona [7]

Answer: Option E

       

Explanation: It is a known fact that a consumer gets excited more while doing offline shopping rather than the online shopping. Offline shopping through malls and stores gives the consumer advantage of live appearance and trial use in case of clothes and other such merchandize.

However the long lines for billing and other such lengthy procedures make it difficult.

Hence from the above we can conclude that the correct option is E.

4 0
2 years ago
econ One year a country has negative net exports. The next year it still has negative net exports and imports have risen more th
Vesnalui [34]

Answer:

its trade deficit rose

Explanation:

Trade deficit occurs when the imports of a country are higher than the exports. It is called the trade deficit. It means the country is importing more value of goods from other countries and exporting less. When Imports grows higher than the growth in exports, the trade deficit eventually rises.

8 0
3 years ago
Other questions:
  • 1. Read the following scenario and answer the question in 5-10 sentences.
    10·1 answer
  • Economists group commercial​ banks, savings and loan​ associations, credit​ unions, mutual​ funds, mutual savings​ banks, insura
    5·1 answer
  • Lexi Company forecasts unit sales of 1,640,000 in April, 1,250,000 in May, 810,000 in June, and 1,650,000 in July. Beginning inv
    15·1 answer
  • Companies that show profits on the income statement will always show positive cash flows from operating activities.
    7·1 answer
  • What are Arial and Times New Roman examples of?
    15·2 answers
  • In marketing, promotion usually involves a company or organization
    11·1 answer
  • Dolma prepared cabbage salad for herself, whereas Mohan cooked cabbage for his meal. Who got more vitamin C from the cabbage?
    7·1 answer
  • Economic class<br>1. What is the difference between wants and needs?​
    14·1 answer
  • A period during which aggregate output rises is known as a(n)
    15·1 answer
  • A rational choice is ______. a. made by comparing marginal benefit and marginal cost
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!