Question

Explain the distinction between "weak ties" (bridging) and "strong ties" (bonding). When are weak ties more helpful?

Answer 1

The correct answer to this open question is the following.

Although there are no options attached we can say the following.

The distinction between "weak ties" (bridging) and "strong ties" (bonding) in social networking or social marketing terms is that strong ties refer to the number of people you know very well and have a decent or good relationship with. One way or the other, you consider them "close" in social media terms. You interact with these people on a daily basis.

On the other hand, weak ties are the opposite. People with whom you have a light relationship. You contact them once every six months, once a year, or on special occasions.

It is believed that weak ties are more helpful because these people can bring other people and bind them to form solid groups in order to form other networks that can represent other kinds of benefits in the short and the long run.