Answer:
A. Innovator
Explanation:
Adopter categories divides consumers into segments based on their willingness to try out a new ideas or product.
There are five groups of adopters:
1. Innovators: Cameron belongs to this group. Innovators are people who adopt new ideas because they are new. They are the first category of people to try out new things.
2. Early adopters: Unlike innovators, these group of consumers are concerned about their reputation in the society. They don't just purchase a product because it is new.
3.Early majority: These group of consumers purchase a product based on the satisfaction or benefits they will get from buying it.
4. Late majority: They are the fourth group to adapt to a product. They are consumers who takes more precautions before buying a new product. They always rely on confirmation from others before they adopt new ideas.
5. Laggards: The fifth and last grout to accept new ideas. They accept new ideas when being coerced to or they see everyone around them has adopted the new idea.
Answer:
True
Explanation:
In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers.
Answer:
many people think of marketing and advertising as synonymous.
Explanation:
Advertisement or advertising refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.
On the other hand, marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Hence, because advertising is the most visible form of marketing to everybody, many people think of marketing and advertising as being synonymous or the same.
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Answer:
All of the above would use process costing.
Explanation:
Process costing can be defined as a method of assigning manufacturing costs whereby the cost of each unit produced is assumed to be the same cost for every unit.
Process costing is most commonly applied when goods are produced in large numbers and when the costs linked to individual units cannot be easily differentiated from each other.
Under process costing, costs rise over a fixed period of time, and are then assigned to all the units produced throughout that period.
