Answer: Segmentation by usage
Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.
From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.
Answer:
Inflation in 2012:


= 10%
Inflation in 2013:


= 9.09%
Inflation in 2014:


= 5%
Real rate of interest = Nominal - inflation
Given that,
Nominal rate = 8%
Therefore,
Real interest rate is as follows:
2012:
= 8% - 10%
= -2%
2013:
= 8% - 9.09%
= -1.09%
2014:
= 8% - 5%
= 3%
$6000 at 8% grows to:
= 1000 × 1.08
= $6,480 in one year
which is invested again to grow to $6,998.4 in two years
which is invested again to grow to $7,558.272 in three years
so,
Total gain:

= 25.9712%
The price level increases in three years by:


= 26%
So,
Total real rate of return:
= Total gain - Percentage increase in prices
= 25.9712 - 26
= -0.0288%
Answer:
Price elasticity of demand = 2.6
Explanation:
Given:
Old price (P0) = $70
New price (P1) = $60
Old sales (Q0) = 10,000 units
New sales (Q1) = 15,000 units
Computation of Price elasticity of demand(e):
Midpoint method

By putting the value:


e = 2.6
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Critical thinking is the analysis and judgment of available facts, evidence, observations, and arguments. The subject is complicated. There are several different definitions, which generally involve a reasonable, skeptical, and unbiased analysis or evaluation of factual evidence. Critical thinking is self-directed, self-disciplined, self-monitoring, and self-correcting thinking. This means accepting strict quality standards and consciously mastering their application. It includes effective communication and problem-solving skills, as well as a commitment to overcome native egocentrism and sociocentrism.
Critical thinking is the active and skillful conceptualization, application, analysis, synthesis, and synthesis of information gathered or generated from observation, experience, reflection, reasoning, or communication as a guide to beliefs and actions. It is an intellectually trained process of evaluating and/or evaluating.
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