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What is Mobile Marketing? (The Best Answer Ever!)
Both marketers and consumers begin their web services on mobile. Digital marketers in particular are excited to run mobile campaigns, because they know that mobile users are motivated buyers.
According to Salesforce, “68% of companies have integrated mobile marketing into their overall marketing strategy.”
The earlier you start reaching out to them, and solving their problems, the more results you will get in your business.
It’s no secret that building a successful online business has its challenges. One of such is knowing how to interact with potential customers on different platforms and devices.
Not only will you get the best results out of mobile, but a good understanding of how mobile marketing works will put you in total control of your marketing.
Let me get you started with a quick definition.
What is Mobile Marketing?
Andreas Kaplan defines mobile marketing as:
“Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.”
Wikipedia defines it as “marketing on or with a mobile device”.
Margaret Rouse defines it as:
“As a promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.”
I define it as marketing for mobile users.
What-is-Mobile-Marketing??
Mobile phones are changing the way your target audience and customers engage with your brand. People visit your website on their phones, open your emails on smartphones, and buy from your store through their phones.
Putting your business right where your customers are – on the go – is what mobile marketing is all about. Any marketing plan today that ignores mobile marketing is a failed plan.
A Brief History of Mobile Marketing
The history of mobile marketing links back to the time when the first commercial mobile SMS and shortcodes were launched in 2003.
Pontiac and Nike were the first two brands that launched SMS campaigns in 2005. This was the time when both brands realized that mobile marketing is the future because people were crazy about mobile phones.
By 2007, there were 2.4 billion SMS users throughout the globe. Apple launched its first iPhone in the US and QR codes were incorporated into mobile marketing in 2010, which led to the beginning of a new era in marketing.
By 2011, mobile marketing was a $14 billion dollar global industry.
By 2013, Android and iOS had dominated the market and it’s the time when apps were becoming popular and smartphones were replacing traditional mobile phones.
By 2014, the number of mobile phone users exceeded the number of computer users and people were accessing the internet from their phones.
Today, 89% of mobile time is spent on apps while the remaining 11% is spent on websites. This is the number one reason why 71% marketers say that mobile marketing is core to their business, while 68% brands have integrated mobile marketing into their overall marketing strategy.
Brands that lack a mobile marketing strategy must rethink their marketing strategy, because all such brands are losing customers every second.
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