Answer:
You're serving on a marketing team for an online client, and you've been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs?
There must be an alignment between the objectives and the mission of such organization marketing team
Also such key performance must revolve round the budget planning of the team
Explanation:
 
        
             
        
        
        
Answer:
It's represented by a movement along the demand curve
 
        
             
        
        
        
Answer:
Fixed costs= $300,000
Explanation:
Giving the following information:
Selling price per unit= $20
Variable expenses= $14 
Break-even point in units= 50,000 
<u>To calculate the fixed costs, we need to use the following formula:</u>
Break-even point in units= fixed costs/ contribution margin per unit
50,000= fixed costs / (20 - 14)
50,000*6= fixed costs
Fixed costs= $300,000