<u>Calculation of Edelman's market/book ratio:</u>
The market/book ratio is calculated with the help of following formula:
Market/book ratio = Market price per share / Book value per share
The Book value per share can be calculated as follows;
Book value per share =Common Equity/ Shares of common stock outstanding
= 8,000,000,000 /500,000,000
= 16
Hence ,
Market/book ratio = 25/16 = 1.56
Hence, Edelman's market/book ratio is <u>1.56</u>
The change in the amount sold will be greater when the price elasticity of demand is greater than 1. (option 3).
<h3>What is price elasticity of demand?
</h3>
Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.
Price elasticity of demand = percentage change in quantity demanded / percentage change in price
Demand is elastic when the coefficient of demand is greater than one. This means that for a small change in price, the quantity demanded would be greater.
To learn more about price elasticity of demand, please check: brainly.com/question/18850846
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Answer:
<u>customer type.</u>
Explanation:
Lockdown Industries sells products to different types of customers, it would be ideal to use a departmental marketing strategy for each type of potential customer. This would benefit from directing strategic communication that is essential for retaining each type of customer the company has, facilitating the optimal approach, retention and capture of new customers.