Question

When Home Depot entered the Quebec market in Canada, 2 percent of people were aware of the retail chain. To determine advertising effectiveness during the first 18 months in Quebec, awareness research was done a second time. For this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand, it would continue its present advertising program. This is an example of:__________

Answer 1

Answer: measure of success  

Explanation: In simple words, measure of success refers to the factors that constitute the criteria which can be used to evaluate the worth of spending time and efforts on something. Happiness, wealth and title are some of the many examples of the factors constituting measure of success.

In the given case, the company wanted to evaluate if their marketing efforts were giving any results so they set a quantitative criteria to evaluate it.