When firms compete by offering unique product features rather than competing on price, <u>non-price competition</u> occurs; it is when businesses employ tactics to boost sales and market shares without lowering prices.
What is non-price competition?
In non-price competition, a company "seeks to distinguish its product or service from competing items on the basis of features like design and workmanship," according to a marketing strategy. Because it exists between two or more producers who sell goods and services at the same prices but seek to expand their respective market shares by non-price factors like marketing strategies and higher quality, it frequently happens in imperfectly competitive markets.
Types of Non-Price Competition:
Marketing involves a range of approaches (based round the 4Ps), including product differentiation, advertising, promotion and distribution
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Answer:
the type of stores to open
Explanation:
Through GIS, Starbucks has been able to determine ideal locations for its new stores. Also, GIS has helped Starbucks understand the types of stores to open in terms of size, features, etc in those new locations to improve and maintain great customer satisfaction convenience of patronage.
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Answer:
The correct answer is generation X.
Explanation:
Generation X are at their peak earning power, but they don't feel the need to show off their wealth. Instead, they look for products that provide value for the money and good performance.
<em>This is evident in the topic 8.4 of the chapter 8 of Principles of Marketing.</em>
Answer:
c. increase by $2,000
Explanation:
The computation of company net operating income is shown below:-
New amount for Store A variable expenses = Sales percentage × Store A sales
= 0.62 × $100,000
= $62,000
Change in net operating income = (Variable expenses of store A - New amount for Store A variable expenses) - Fixed expenses
= ($72,000 - $62,000) - $8,000
= $10,000 - $8,000
= $2,000 increase