Question

Staples promises an excellent online shopping experience, free delivery for purchases over $49.97, buy-online-collect in store, and a wide range of products available for purchase in the store. Staples is following ________ strategy. a. a multichannel marketing.b. a market penetration strategy.c. an interlocking marketing.d. a dual distribution approach.e. a cross-functional disrribution strategy.

Answer 1

Answer:

b. a market penetration strategy

Explanation:

Market penetration means that it offered a greater products range at the lower price in order to outplayed the competitors and the customers for purchasing the product from the new company

Since in the given situation, it is mentioned that the free delivery is to be provided when purchase is more than $49.97 also the wider range is available

So the option b is correct