Answer:
D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
Explanation:
Positioning simply consists in establishing a specific market position for the product or service relative to the products or services that the competition offers.
For example, Wal-Mart has found that its most effective positioning strategy is to occupy the market place of the cheapest retail store. Wal-Mart does not try to appeal to everyone, it tries to offer the cheapest products in the market (which in itself has a very wide appeal, but the appeal is not universal anyway).
Answer: a. $1,500
Explanation:
Working capital is calculated by deducting current liabilities from current assets. It is meant to show the operating liquidity of a company within a period.
Working capital = Current assets - Current liabilities
= 5,000 - 3,500
= $1,500
The analysis of past sales and interpretation of cost information are important in evaluating performance and providing useful facts for future planning. All these activities rely on marketing information and a rigorous marketing research process to produce insights managers can trust and act on.
Answer:
a. shortage at the former equilibrium interest rate. This shortage would lead to a rise in the interest rate.
Explanation:
The equilibrium in the market for loanable funds is achieved when the quantities of loans that borrowers want are the same as the quantity of savings that savers provide. The interest rate adjusts to make these equal.