Answer: product diversification
Explanation:
Product diversification is when the original market for a product is being expanded. Product diversification is used to boost a brand and also increase sales.
From the question, we are informed that Amazon has decided to enter the college bookstore market and that the goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of product diversification.
Answer:
A. penetration pricing
Explanation:
Penetration pricing strategy is an approach where a business seeks to gain a sizeable market share by offering a product at a reduced price. The penetration strategy is mostly used when introducing a new product in a competitive market. Marketers use reduces prices to entice customers to buy the and new product.
Penetration pricing strategy aims at changing customer preferences by introducing a new, low-priced product. There is always a risk that customers will perceive this new and low-priced product to be of inferior quality. Middle and high-end customers are more likely to view a low-cost product item as not of their desired standard
Answer:
An electronic news portal that offers one complimentary month for something like a free trial service or an institution that offers a free bank account for 6 months are both instances of penetration pricing.
A pricing technique known as price skimming is establishing a premium charge when other rivals enter the market. For instance, the Playstation 3 was initially priced at $599 in the United States, but has now been lowered to around $200.
Answer:
Explanation:
Sales revenue to be reported - $1,000,000
Warranty expense - $40,000
Unearned warranty revenue - $12,000
Cash = 1,000,000+12,000 = $1,012,000
Warranty liability - $40,000
A legal firm would be considered a service company because they provide legal services to clients and persons.
