Answer: ADD BELIEF STRATEGY
Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.
By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.
Answer:
1. Based on her years of experience, Joan Johnson can answer the question by detailing the advantages and disadvantages of incorporating in each state for the client.
2. If Joan does not feel confident enough to address the question, then she can refer the matter to her supervisor.
3. If Joan answers, the client will derive immediate satisfaction and will be confident to continue the relationship with the firm. This is because his awareness that the firm can address his questions is re-enforced.
4. If Joan does not answer the client immediately, the client may feel that the firm's personnel are not well-trained and are unable to handle not-too difficult technical issues.
Explanation:
A firm's clients usually require immediate clarifications whenever they ask their questions. Therefore, an effective and efficient firm should ensure that its paralegal officers are well-trained and well-informed to handle initial client enquiries while the details are referred to their supervisors.
Answer:
Target Market
Explanation:
The target market is the people that a business has identified as potential buyers of its products and services. It is the group of customers that a business targets with its advertising messages. Therefore, the target market is that group of customers that a business expects to buy its products. A target market consists of existing and potential customers.
