Answer:
1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?
We are missing the cost structure, so I looked for similar question. The company's current segment margin for the medical market is 30%. So this campaign would increase segment profit by $42,000 x 30% = $12,600. Since its cost is $4,800, net profit will increase by $12,600 - $4,800 = $7,800
2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market?
The dental market's segment profit is 24%, so this campaign would increase revenue by $36,000 x 24% = $8,640. To calculate net profit we must again subtract the campaign's cost. Net profit = $8,640 - $4,800 = $3,840
3. In which of the markets would you recommend that the company focus its advertising campaign?
They should focus on the medical market since their profit will be higher.
Explanation:
Answer:
9.09%
Explanation:
Use Gordon growth model of stock valuation to find the required rate of return;
Price = D1/ (r-g)
this can also be written as
whereby,
Price = $35.41
D0 = Current dividend = 1.38
D1 = Next year's dividend = 1.38(1.05) = 1.449
g = growth rate = 5% or 0.05 as a decimal
r = required return = ?
Rewrite the formula <em>"Price = D1/ (r-g) " </em>to find <em>r;</em>
r =
r =
as a percentage, the required return = 9.09%