Advertisements put out to draw attention to a product or idea. It’s goal is to be consumed, engage the user, and direct their attention towards something else usually off from the original site or page. Persuasive online content could be watched, paid, or evoke a reaction to be the goal of it that alters the intended actions moments before viewing. It is somehow appealing or eye-catching to draw attention to itself and make the viewer stop. This also uses tactics that other advertisements use to accomplish this goal like ethos, pathos, logos, bandwagon, facts, celebrity endorsement, quotes, and color pallet.
You need to do much more than that. Combine beautiful words and powerful visuals to dazzle your audience. Create desire by appealing to both emotion and logic. Design an enchanting experience for your web visitors. Because that's how you win more business.
