Answer:
The statement is: False.
Explanation:
The difference between mass marketing and relationship marketing is that the first is used to attract large numbers of customers with a product that is not necessarily tailor-made for them. On the other hand, relationship marketing provides consumers with a good or service that matches their needs. Companies implementing this approach are likely to keep customers' information in a database to evaluate changes over time and to adapt to them.
Thus, maintaining databases thanks to the advance of technology is likely more useful for firms using relationship marketing.
Explanation:
An intelligent system can be defined as a system that uses technology to transform data into relevant information for decision making, work improvement and problem solving.
In the workplace, these systems may be able to make work faster and more automated, reducing time, finding solutions to problems through intelligent learning, providing standards, etc., which helps with innovative work ideas and techniques that provide good teamwork and mass customization.
The training of employees can also be exercised through intelligent systems, such as platforms fed with information about courses or training, which guarantees a more dynamic and cheaper learning for the company.
Answer:
d. Finding reliable professionals to represent your interests.
Explanation:
A mutual fund is a combination of different investment instruments, including shares, bonds, and other money market securities. The combined investment instruments trade as a single investment tool. Someone investing in a mutual fund will be buying small units of shares, bonds, and securities of different companies. A mutual fund is a good example of portfolio investment.
Fund managers manage mutual funds. A fund manager is a skilled and experienced person or entity in the money markets. Their main role is to select the securities that form a mutual fund. They pick investment instruments that maximize their clients' returns. An investor does not need a representative in a mutual fund; the fund manager's track record is what should concern them.
Answer:
The Hawthorne effect occurs when people improve some aspect of their behavior or performance simply because they are being assessed.
Explanation:
Organizational behavior is the study of the way an individual or group of individuals act in a given organizational setting. This area of study aims at examining the behavior of an individual as it relates to the work environment and how such behavior affects their performance, drive, communication and job structure. The principles or organizational behavior aim at improving the efficiency in a work environment. The principles are used to improve efficiency in various aspects of the job structure, for example; job performance, better communication, improving leadership skills and increasing satisfaction in the job.
Organization behavior studies have its foundation in the late 1920s. The Western Electric Company was a pioneer in launching a study to determine the behavior of its workers. They initially started out with workers at Hawthorne Works plant in Cicero, Illinois. This was followed by numerous organizational research. They later came up with what is now known as the Hawthorne effect, which is the improvement of an aspect of peoples behavior simply because they are being assessed.
