From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
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Answer:
C. An explicit target is easier to understand by households and firms which makes monetary policy more transparent.
Explanation:
Explicit inflation targeting is a monetary policy used by central banks to check inflation rate is under control for medium term. However, critics target this policy as they believe that instead central bank should have monetary policy for long term inflation control and economic growth for long term. Product price targeting or nominal income targeting would create more economic stability.
Through transient actions like trade fairs and event sponsorships, sales promotion is a tactic that encourages customer purchase and dealer engagement.
<h3>
What is Sales Promotion?</h3>
A transitory campaign or offer is used by a company as part of a sales promotion to raise interest or demand in its product or service.
A company may decide to utilize a sales promotion (or "promo") for a variety of reasons, but the main one is to increase sales. Sales increases could be required to meet a quota as a deadline draws near or to spread word of a new product.
Let's examine several sales promotion types in more detail, as well as the advantages and disadvantages of adopting each style of promotion.
12 different categories of sales promotions exist. Although not all of them are appropriate for every industry, product, or service, each one offers distinct opportunities to increase sales and forge stronger bonds with clients by utilizing various sales psychology techniques. Each presents a comparison of sales methodologies and offers an unusual perspective on spin selling.
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Answer:
<u>a. True</u>
Explanation:
Indeed, we could rightly say the statement is true by remembering the four key factors of production (business):
- capital (wealth)
- labor
- resources
- entrepreneur.
Labor is part of the list of important factors and political freedom allows the entrepreneur to sucessfully manage business activities.
Answer: Option A is the right answer
Explanation: Evidences in most cases has shown that MACRS is all about applying convention for one and a half year on assets. So when an entities owns 35-40% of an asset in forth quarter, Mid quarter convention will be applied for only one half of the last quarter, logically one and half month in the last quarter.
