1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
TiliK225 [7]
3 years ago
12

It's clear that the lives of many creative artists are being transformed by digital technology. But competing schools of thought

cite the very same technology in support of strikingly different conclusions.
One group, for example, says the ability to widely distribute the best performers' products at low cost portends a world where even small differences in talent command huge differences in reward. That view is known as the "winner take all" theory.

In contrast, the "long tail" theory holds that the information revolution is letting sellers prosper even when their offerings appeal to only a small fraction of the market. This view foresees a golden age in which small-scale creative talent flourishes as never before.

Long-tail proponents often portray best-selling entertainment as lowest-common-denominator compromises whose only real advantage is lower cost made possible by large-scale distribution and sales. If technology makes scale less important, they argue, people will turn to the more idiosyncratic offerings that they really prefer. In principle, at least, this creates exciting new possibilities for small-scale sellers.

In practice, however, winner-take-all effects still appear to dominate. Long-tail proponents predict that the least-popular offerings should be capturing market share from the most popular. But as Anita Elberse, a professor at the Harvard Business School, recounts in her 2013 book "Blockbusters", the entertainment industry's experience has been the reverse. Digital song titles selling more than one million copies, for example, accounted for 15 percent of sales in 2011, up from 7 percent in 2007. The publishing and film industries experienced similar trends.

What's happening? One possibility is that today's tighter schedules have made people more reluctant to sift through the growing avalanche of options confronting them. Still, the growing market share of top sellers doesn't invalidate the promise of small-scale creative energy. Using big data, producers can now take aim at highly idiosyncratic buyers, and online searches help many such buyers find just the quirky offerings they're seeking.
Your 3-5 sentence summary:
Business
1 answer:
Advocard [28]3 years ago
7 0

Answer and Explanation:

Artists' lives have been changed by digital technology. This has created different schools of thought such as the "winner take all" theory, which claims that delivering high quality products at low cost will create a world where small differences in talent demand large differences in reward, and the "long tail"  theory, who claims that digital technology is creating a small portion of sellers that the market will adapt to, promoting low-cost products. These two theories are effective in different realities. However, the existence of both proves the change that programming and technology has been showing in entertainment and in the market.

You might be interested in
A financial institution formed by a large organization for its members is a credit union.
balu736 [363]
This should be True.
4 0
2 years ago
A long-term partnership correlates with health and happiness throughout adulthood and late adulthood. For most people, then, ___
Aloiza [94]

Answer:

Commitment

Explanation:

It can be defined as an agreement to do something in the future. It is a relationship among two or more people which is based on a mutual and agreed commitment to one another and includes trust, honesty, love. The different forms of committed relationships are close friendship, marriage, and civil unions.

5 0
3 years ago
What was Rutherford's contribution to our knowledge of atoms
ANTONII [103]
He proposed the theory of the structure of atoms
(1)The nucleus at the centre of the atom has the positive charge.Most of the mass of the atom is concentrated in the nucleus.
(2)The negatively charged electrons revolve around the nucleus in specific orbits
(3)In comparison with the size of the atom , the nucleus is very very small.

7 0
3 years ago
Why is it important to be fiscally responsible?
motikmotik
So you can have food, shelter and help your damily
6 0
3 years ago
Which of the following factors least constrains high performance in planning organizations?
Artemon [7]

Answer:

environment is the correct answer.

Explanation:

3 0
3 years ago
Other questions:
  • As the demand for goods and services decreases, job growth _____.
    6·1 answer
  • Explain the holistic marketing dimensions in details using the examples of Nestle bangladesh Ltd.
    10·1 answer
  • When a 2/10 end of month discount is used on an invoice dated may 29, a discount is allowed if the invoice is paid by________
    9·1 answer
  • White Company owns 60% of Cody Company. Separate tax returns are required. For 2017, White's operating income (excluding taxes a
    14·1 answer
  • Grace wants to become a manager at the bank where she is currently a teller. Which of the following goals would be appropriate f
    14·1 answer
  • When a consumer purchases a product, a demand is created for this item to be __________ by the merchant?
    13·2 answers
  • In the decision-making process, you must take into account several cultural variables. Describe one of the variables associated
    10·1 answer
  • Assuming two investments have equal lives, a high discount rate tends to favor Group of answer choices the investment with even
    10·1 answer
  • Poeple who own operate and take on the financial risk of operating a business are called?​
    14·1 answer
  • From the following ledger balances, prepare a trial balance for the Whispering Winds Corp. at June 30, 2022. All account balance
    7·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!