Answer:
Horizontal merger
Explanation:
The merger of two firms producing personal computers is an example of a horizontal merger
A horizontal merger is a merger or business collaboration that happens between firms that operate in the same industry. The products being sold are similar and in the same market
Answer:
SWOT ANALYSIS
Explanation:
A SWOT analysis looks at internal and external factors that can affect a business.
In SWOT analysis Internal factors are strengths and weaknesses. External factors are the threats and opportunities. An example of an external factor is changes in technology or a new government policy.
The Strategic planning process implored by Raney Pharmaceuticals Corp should help them:
1. respond to new trends
Since more people are becoming interested in natural alternatives to traditional chemical pharmaceuticals and the trend is expected to continue over the next decade Raney Pharmaceuticals Corp could take advantage of this opportunity by diversifying to produce natural alternative medication.
2. Discover threats (external factor)
Since New regulations have been passed limiting their ability to sell certain formulations over the counter, it would likely reduce their sales.
3. Overcome Weakness
The company has inadequate financial resources to invest in their operations and thus would need to get new investors.
Also, since they have fallen behind in research and development in the last few years adequate measures should be taken to improve their research and development.
So they will want to buy them if someone sees a product they like and maybe feels a connection to buy it then they will buy it
