When Brad John talks about the fact that he is going to have to create different financial plans depending on the amount of business the company is bringing in, he is referring to a cash flow plan. It estimates short and long-term expenses against projected incoming cash. This is a form of anticipation through creating cushion intended for unexpected expenses.
Product life cycle is important for a business to focus on the introduction stage then the growth stage because the products to gain distribution as the product is initially new in the market. The quality of product is not assured and the price of the product will also determine as low or high.
Explanation:
- The cost is going to be on a higher side.
- The sales will be slow since there is no awareness of the product.
- There might be little or no competition in the market.
- You make very little money of the product sold.
- Customer are to prompted to take initiate into the product.
- Demand has to be created.
- Marketing cost at the highest level because of recognition.
- Profit is received from product is very minimal.
- First impression is the last impression that impression is created
- In the introduction of the product.
Karen is buying a new laptop. She is looking for a light-weight computer. The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen.
Karen made her purchase decision using a compensatory decision rule.
In psychology, compensation is a approach whereby one covers up, consciously or unconsciously, weaknesses, frustrations, goals, or feelings of inadequacy or incompetence in a single life area thru the gratification or (drive toward) excellence in some other area. compensation can cowl up both real or imagined deficiencies and personal or bodily inferiority. fantastic compensations may additionally help one to conquer one's problems. then again, bad compensations do not, which ends up in a strengthened feeling of inferiority.
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