Question

Mountain Foods is developing a new line of fruit-flavored salsas. It hires a firm to give away samples of salsa to customers and gather feedback on their perceptions of the product. Three different products will be given away in three specific markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida. Which step of the product development process does this scenario best describe

Answer 1

Answer:

Test marketing

Explanation:

Product development process are the steps involved in taking a concept, creating a product, and making it available to the final consumer.

The test marketing step of the product development process that entails release of limited amount of a product to the consumer to gauge consumer response.

It is a marketing strategy the occurs with or without the consent of the consumer.

In the give scenario Mountain Foods gives away samples of salsa to customers and gather feedback on their perceptions of the product. Three different products will be given away in three specific markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida.

This is test marketing.