All categories

3 years ago

(1 point)

1 answer:

5 0

Answer: you are preparing a map that shows consumer perceptions of the company's brands versus the competitions products

Explanation:

Positioning is the perception of a product in the consumer's minds in relation to its competing product. The positioning map is therefore a graphical device that is used to study and analyse the perceptions or positions of each of a group of competing products with respect of two particular product characteristic.

If someone is asked to prepare a positioning map, the individual needs to prepare a map that shows the consumer perceptions of the company's brands in relation to the competitions products.

You might be interested in

What change in investment strategies has contributed to our economic system evolving into institutional capitalism, according to

Oxana [17]

Answer:

From the end of the Middle Ages to the first centuries of the Modern Era, some new investment strategies were developed, which contributed greatly to the development of capitalism.

Explanation:

In particular, group investment in companies that did not have a single, personal owner. This is what we know today as corporations.

The main advantage of a corporation is that many investors pour their money, something that raises the amount of capital, while at the same time not holding full personal responsability over their investments in case the corporation fails. In other words, investors do not have to pay with their personal wealth in case of corporate failure.

Two important early corporations are the Dutch East India Company, and the British East Indian Company. They were very important for the development of capitalism.

5 0

3 years ago

Lester's is a globally diverse company with multiple divisions and a cost of capital of 15.8 percent. Med, Inc., is a specialty

eimsori [14]

Answer:

both companies should invest because the NPV of both companies are positive

Explanation:

Net present value is the present value of after-tax cash flows from an investment less the amount invested.

NPV can be calculated using a financial calculator

Only projects with a positive NPV should be accepted. A project with a negative NPV should not be chosen because it isn't profitable.

When choosing between positive NPV projects, choose the project with the highest NPV first because it is the most profitable.

Cash flow in year 0 = - $8.4 million

Cash flow in year 1-7 = $2.2 million

NPV of Lester with I of 15.8% = 0.54 million

NPV of Med Inc with I of 13.7% = 1.12 million

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.

3. Press compute

0.54

1.12

5 0

3 years ago

Which of the following is not a basic consumer right?

Kitty [74]

Answer:

the right to be refunded

Explanation:

4 0

3 years ago

Read 2 more answers

Where would revenue be maximized for a company facing a linear demand curve

Bond [772]

Answer:

at equilibrium point

Explanation:

equilibrium when price is reasonable to both sellers and buyers. They are willing to buy and sell at optimal quantity, so that firm can maximize revenue

3 0

2 years ago

Street & Smith publishes the same baseball magazine with exactly the same stories but with 16 different covers to appeal to

Lorico [155]

Answer:

The answer is 'One product and multiple market segments'

Explanation:

The market segmentation strategy here is One product and multiple market segments.

The product is one product(the magazine story) and this one product (same story) covers 16 different regions of the U.S i.e the same product is selling in 17 market segments.

The advantage of this strategy is that it helps to avoid the additional costs of developing and producing additional versions of the product.

5 0

3 years ago