3 years ago

(1 point)

1 answer:

5 0

Answer: you are preparing a map that shows consumer perceptions of the company's brands versus the competitions products

Explanation:

Positioning is the perception of a product in the consumer's minds in relation to its competing product. The positioning map is therefore a graphical device that is used to study and analyse the perceptions or positions of each of a group of competing products with respect of two particular product characteristic.

If someone is asked to prepare a positioning map, the individual needs to prepare a map that shows the consumer perceptions of the company's brands in relation to the competitions products.

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