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kap26 [50]
3 years ago
5

(1 point)

Business
1 answer:
LenKa [72]3 years ago
5 0

Answer: you are preparing a map that shows consumer perceptions of the company's brands versus the competitions products

Explanation:

Positioning is the perception of a product in the consumer's minds in relation to its competing product. The positioning map is therefore a graphical device that is used to study and analyse the perceptions or positions of each of a group of competing products with respect of two particular product characteristic.

If someone is asked to prepare a positioning map, the individual needs to prepare a map that shows the consumer perceptions of the company's brands in relation to the competitions products.

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andriy [413]

Answer:

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Read 2 more answers
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