Question

The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.A) informational
B) reminder
C) institutional
D) comparative
E) reinforcement

Answer 1

Answer:

b) reminder

Explanation:

The "Got Milk" campaign is an example of a reminder strategy.

This marketing strategy can be defined as the transmission of messages that contain small reminders about the benefits and utilities about a product or service.

These reminders can be seen in the "Got Milk" campaign when the campaign's ads highlighted the inconvenience of running out of milk and advised consumers to stock up on milk.