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Dahasolnce [82]
2 years ago
12

marquis suites shows movies in a living room atmosphere with comfortable chair and food and beverage service it deliverately cha

res more than otehr theaters for ths ecpierence
Business
1 answer:
CaHeK987 [17]2 years ago
7 0

The different pricing strategies are matched with the best scenarios below.

<h3>What are pricing strategies?</h3>
  • When selling a product or service, a company can employ a number of pricing tactics.
  • Senior executives must first assess the company's price position, pricing segment, pricing capacity, and competition pricing reaction strategy before determining the most successful pricing strategy for the company.

The scenario to the strategy it best illustrates is shown below:

1. When the Mays family went to Europe, they used a travel agent who worked out a trip that included airfare, hotels, and some tours all for one price.

Most Suitable Pricing Strategy: Bundling

2. Marquis Suites shows movies in a "living room" atmosphere with comfortable chairs and food and beverage service. It deliberately charges more than other theaters for this experience.

Most Suitable Pricing Strategy: Competition-based pricing

3. Chad is a do-it-yourself guy. He shops at Home Depot because, although they don’t usually run sales, he knows the store will offer the lowest price around on the tools he needs.

Most Suitable Pricing Strategy: Everyday low pricing (EDLP)

4. A major national retailer charges "full retail" for most of the lines it carries but runs "special sales" during which the company lowers its price.

Most Suitable Pricing Strategy: High-low pricing

5. When Walmart enters a new geographic area, the company undersells its more well-established competitors and eventually raises its prices once it has a loyal customer base.

Most Suitable Pricing Strategy: Penetration pricing

6. When Aaron was looking for mortgage lenders, he noticed that one major lender lowered their rates, and several others did the same within a few days.

Most Suitable Pricing Strategy: Price leadership

7. Larry Dietzel, a real estate agent, advised his clients to price their home at $199,900 when they listed with his agency.

Most Suitable Pricing Strategy: Psychological pricing

8. Overture Audio home theater systems can run as high as $100,000 but there are only a few companies offering the systems.

Most Suitable Pricing Strategy: Skimming price

9. Toyota’s approach to entering the U.S. market was to set a certain net profit margin, then determine what price the company had to offer to get Americans to buy its cars instead of domestic cars.

Most Suitable Pricing Strategy: Target costing

Therefore, the different pricing strategies are matched with the best scenarios.

Know more about High-low pricing here:

brainly.com/question/13961829

#SPJ4

Complete question:

Decisions about pricing strategies should be set in conjunction with other marketing decisions about product design, packaging, branding, distribution, and promotion. All these marketing decisions are interrelated. Prices must be related to the cost of producing the product and prices are usually set somewhere above cost. But price and cost aren't always related. There are three major approaches to pricing strategy: cost-based, demand-based (target costing), and competition-based. Other pricing strategies include skimming price strategy, penetration strategy, everyday low pricing (EDLP), high-low pricing strategy, bundling, psychological pricing, and demand-oriented pricing. Match each scenario to the strategy it best illustrates.

1. When the Mays family went to Europe, they used a travel agent who worked out a trip that included airfare, hotels, and some tours all for one price.

2. Marquis Suites shows movies in a "living room" atmosphere with comfortable chairs and food and beverage service. It deliberately charges more than other theaters for this experience.

3. Chad is a do-it-yourself guy. He shops at Home Depot because, although they don’t usually run sales, he knows the store will offer the lowest price around on the tools he needs.

4. A major national retailer charges "full retail" for most of the lines it carries but runs "special sales" during which the company lowers its price.

5. When Walmart enters a new geographic area, the company undersells its more well-established competitors and eventually raises its prices once it has a loyal customer base.

6. When Aaron was looking for mortgage lenders, he noticed that one major lender lowered their rates, and several others did the same within a few days.

7. Larry Dietzel, a real estate agent, advised his clients to price their home at $199,900 when they listed with his agency.

8. Overture Audio home theater systems can run as high as $100,000 but there are only a few companies offering the systems.

9. Toyota’s approach to entering the U.S. market was to set a certain net profit margin, then determine what price the company had to offer to get Americans to buy its cars instead of domestic cars.

A. Psychological pricing

B. Bundling

C. Target costing

D. Penetration pricing

E. High-low pricing

F. Competition-based pricing

G. Price leadership

H. Skimming price

I. Everyday low pricing (EDLP)

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Answer:

$3.68 per share

Explanation:

Lisa Lasher purchases 400 shares of stock on margin at the price of $21 per share

The margin requirement is 50%

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The first step is to calculate the amount of money invested

= $21×400×0.5

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The amount in which the stock must rise to inorder for Lisa to realize a 35% return on invested funds can be calculated as follows

= 35/100×4,200

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Hence the stock must rise to $3.68 per share for Lisa to realize a 35% return on her invested funds

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Answer:

The answers are:

+ Sales price variance: $65,113,200

+ Sales volume variance: $(239,200,000)

Explanation:

We have detailed calculations shown as below:

Sales price variance = ( Actual unit sales price - budgeted unit sales price) x actual unit sold = ( 26,300 - 26,000) x 217,044 = $65,113,200;

Sales volume variance = ( Actual unit sold - Budgeted unit sold) x budgeted unit sales price = (217,044 - 226,244) x 26,000 = $(239,200,000).

So, for BMW recent year, we have:

+ Sales price variance: $65,113,200;

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