Answer:
Substantiality.
Explanation:
Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:
- Accessibility.
- Actionability.
- Substantiality.
- Responsiveness.
Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.
Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.
Answer:
Correct option is New product strategy
Explanation:
Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself. The company should then respond to the information gathered by changing its strategies and plans when the need arises.
Answer:
$11,671.73
Explanation:
The computation of the bank statement dated October 31,2015 balance is
Ending balance $21,335.83
Less: Outstanding checks -$9,669.69
Add: Interest received $30.59
Less: Service charged -$25
Reported balance $11,671.73
We simply deducted the outstanding checks and service charged and the rest items would be added to the ending balance so that the reported balance could come
Answer: Are an information system that records, processes, and reports on transactions to provide financial and nonfinancial information for decision making and control.
Explanation:
Accounting information systems are very useful because they combine accounting records with processes thereby coming up with reports on transactions that provide relevant stakeholders with both financial and non-financial information needed for decision making and control.
Accounting systems do not require a Certified International Trade Professional (CITP) designation to understand neither does it report only financially related information nor is it always computerized.
