Question

First time drivers who are trying to decide which car to buy and how to select an insurance company, and newlyweds looking to buy their first home, both undergo the same problem solving processes with respect to their level of involvement in their buying decisions. Which of the following best describes this common buying process?a) reasoned purchasing behaviorb) routinized response behaviorc) limited problem solvingd) extented problem solvinge) impulse buying behavior

Answer 1

Answer:

extended problem solving

Explanation:

Extended problem solving occurs when an individual or group are making a purchase of a product that is unfamiliar, expensive, or infrequently bought. People get involved in extensive problem solving because they have little knowledge of the product, so they are cautious not to make a purchasing mistake.

In this scenario first time drivers buying a new car and newly weds looking for a home are both unfamiliar with the product they want to buy. They tend to take a longer more involved process to familiarise themselves with the product and market before making purchase. This is called extended problem solving.