Question

________ products have a product life cycle that reflects benefits that are readily understood by consumers,and because the products are easily imitated by competitors,the appropriate marketing strategy is to broaden distribution quickly.

Answer 1

Answer:

Low-learning products

Explanation:

Low learning products are those that are easily accepted and understood by the general public, i.e. they do not require consumer education. These types of products are generally convenience goods, e.g. potato chips, detergent, etc.

On the other hand, high learning products required that consumers receive a prior education process before the general public begins to purchase them, e.g. Blu-rays in the 2000s.