Procter and Gamble is a multinational consumer services corporation. The distribution of the pringles outside Wimbledon is ambush marketing.
<h3>What is ambush marketing?</h3>
Ambush marketing is an advertising strategy that employs an ambushing strategy in an event. This marketing strategy uses public events to promote its services and products.
This strategy does not use money unlike, what sponsors do in advertising their products at events. P&G used this strategy in the Wimbledon match as they were not the official partners but associated themselves with the customers.
Therefore, P&G employed ambush marketing.
Learn more about ambush marketing here:
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