It would start by communication is key like propaganda
Answer:
He started an ambitious project that generated most of the surviving structures on the Acropolis, including the Parthenon. This project beautified and protected the city, exhibited its glory and gave work to its people. Pericles also fostered Athenian democracy to such an extent that critics call him a populist.
Explanation:
When that happen, the citizens will lose their freedom for personal opinion, creating an orwellian society.
When the government allowed to legislate value, they had a ground to punish the people who are disagreeing with the nation's value.
This situation is close to dictatorship-era that kill the people who oppose the leader.
Generally speaking, yes, free market economies are meant to exist without governmental control, although in the "real world" there is almost always some amount of government oversight and control.