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lorasvet [3.4K]
3 years ago
10

Consumers try to reduce cognitive dissonance by justifying their purchase decision. question 2 options:

Social Studies
1 answer:
Anestetic [448]3 years ago
8 0
True. Cognitive dissonance occurs when two conflicting thoughts/emotions come in contact with one another so the consumer buying something and knowing they shouldn't have bought it forces them to try and justify their need for the object they purchased so they don't feel that dissonance anymore.

I hope I was able to help. Best of luck!
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