Do external rewards—things like money, praise, fame, and grades—promote creativity? Researcher teresa amabile designed an experi
ment to find out. She recruited 47 experienced creative writers who were college students and divided them into two groups using a chance process (like drawing names from a hat). The students in one group were given a list of statements about external reasons
According to Teresa Amabile theory, incentives like money, praise, or getting good grades does not encourage creativity. It stifles it, people that like doing creative work don't focus on these matters and the common perception of retribution can also hinder people from doing their most innovative and creative work.
