Question

The tipping point part a: what is the authors purpose in this text

Answer 1

Answer: Gladwell's main purpose for writing this novel is to inform the general public about memetics and its related concepts through relatable anecdotes and pop cultural references in order to further illustrate this complex theory to an average reader.

Explanation: This is what Gladwell calls a tipping point. As the name of the book implies, tipping points are Gladwell's focus. If we accept his premise that social phenomena act as epidemics, then studying when the tipping point in the epidemic occurs seems to be the most illustrative way to understand the epidemic. The main idea or central idea in "The Tipping Point" is similarities between social phenomena and diseases show the significance small changes can have on overall social trends.