Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer:
The bond equivalent yield to maturity = 8.52%
The effective annual yield to maturity of the bond = 8.71%
Explanation:
Here, we start with calculating the yield to maturity YTM using the financial calculator
To find the YTM, we need to put the following values in the financial calculator:
N = 20*2 = 40;
PV = -950;
PMT = [8%/2]*1000 = 40;
FV = 1000;
Press CPT, then I/Y, which gives us 4.26
So, Periodic Rate = 4.26%
Bond equivalent yield = Periodic Rate * No. of compounding periods in a year
= 4.26% * 2 = 8.52%
effective annual yield rate = [1 + Periodic Rate]^(No. of compounding periods in a year) - 1
= [1 + 0.0426]^2 - 1 = 1.0871 - 1 = 0.0871, or 8.71%
Answer:
D) Marginal utility of the last unit of each product consumed is the same.
Explanation:
To maximize utility with a given income constraint, a consumer must chose products to maximize utility. This can be done so that each extra dollar, which is the marginal income, spent on each of these products yields the equal marginal utility. For example if one product yields more marginal utility per marginal dollar spent, the consumer should reallocate their income so they consume more of this product and less of others, so much so that the utility derived from this product equals utility derived from other products.
Utility is maximized when these marginal utilities per marginal dollar spent coincide.
Hope that helps.
Answer: $1381400
Explanation:
From the question, we are informed that Company A is considering a merger with Company B and that A has 43,000 shares outstanding at a market price of $32 a share while B has 12,800 shares outstanding priced at $44 a share and the merger is expected to create $5,400 of synergy.
The total value of the merged firm will be:
= (43,000 × $32) + (12,800 × $44) + $5,400 - $563,200
= $1,376,000 + $563,200 + $5,400 - $563,200
= $1,944,600 - $563,200
= $1,381,400
Answer:
Enforceable
Explanation:
Statute of frauds are legal requirements that a contract must have before it is considered to be enforceable.
Normally written contracts are required for transactions that are above $500, for sale of land, and transctions that last one year or longer.
The contract amount in the given scenario is (1000 pencils * $0.25) = $250
This amount falls below what is required for a written agreement. So an oral agreement can suffice in this case.
The contract is enforceable
