Question

Uber is considering adding a service to their current offering. Instead of picking up people and taking them to their destination, Uber is thinking about adding a local pickup and delivery service for things such as documents, packages, and food products. With Walmart now offering pickup grocery service, a person could order and have Uber actually do the pickup and delivery. Focus groups indicate that there is a potentially large demand for this service. Before introducing this across the Uber system, Uber has chosen to try the service out in Phoenix and St. Louis. The pickup and delivery service is in the_________ stage of the new-product development.

Answer 1

Answer:

test market

Explanation:

From the question, we are informed about Uber who is considering adding a service to their current offering. Instead of picking up people and taking them to their destination, Uber is thinking about adding a local pickup and delivery service for things such as documents, packages, and food products. With Walmart now offering pickup grocery service, a person could order and have Uber actually do the pickup and delivery. Focus groups indicate that there is a potentially large demand for this service. Before introducing this across the Uber system, Uber has chosen to try the service out in Phoenix and St. Louis. In this case, The pickup and delivery service is in the test market stage of the new-product development.

In domain of marketing, A test market can be regarded as a geographic region as well as demographic group that is utilized in guaging of the viability of a particular product/service in the mass market before porting to a wide scale roll-out.